How to Be Successful at Selling Art in a Gallery
When I graduated from fine art school, I had mastered color theory and brush techniques and composition—but didn't know the first thing nearly business. How can I sell art and paintings online? How would I market myself? What steps did I demand to take to sell my fine art? How should I price my work, and what would I charge for shipping? At the fourth dimension, the creator tools and channels to dilate and sell your own art online were practically nonexistent.
In my very kickoff calendar week equally a working artist, I learned a hard lesson: to succeed in fine art, you must as well succeed in business concern.
For gallerists and curators, the shift in how we purchase and sell in the concluding two decades has allowed these businesses to correspond more artists and aggrandize into selling affordable art prints online to accomplish larger audiences worldwide.
How to sell art online
Whether you're a creator or a curator looking to make coin selling art online, this how to sell artwork online and in person guide is for you. We consulted experts and successful artists for their advice on everything you demand to know to sell your art, from marketing to pricing to aircraft. You tin also employ this guide to learn how to sell your photos online as art.
Meet the art experts
We reached out to experts in the art world—ii artists and a gallerist—actively making their living past selling art online and asked, "how do you sell art online?" amid other things. In this guide to selling your own artwork, their anecdotes will be woven into practical and actionable advice for any creative entrepreneur.
True cat Seto, owner and artist, Ferme à Papier
Cat Seto is an artist and writer, and the founder of Ferme à Papier, a San Francisco–based studio and boutique representing unique goods from independent West Coast designers. Her stationery has appeared in multiple publications and landed her partnerships with brands like Anthropologie and Gap. Prior to the pandemic, True cat closed the retail arm of her business to refocus and observe a new location. The recent detest crimes targeting the AAPI (Asian American and Pacific Islander) customs have influenced her demand for change. "I have decided that I am at a time and identify in my business in which my collections demand to represent themes which affair to me and those effectually me," she says.
Maria Qamar, creative person, Hatecopy
Take note of our next expert specially if you want to know the best way to sell paintings online. Well-nigh famously known by her artist moniker, Hatecopy, Maria Qamar quit her advert career to focus on fine art when her pop fine art paintings began to grab fire on Instagram. The success didn't happen overnight. "I did contract work hither and in that location," says Maria. "When you're starting out, yous're earning zero dollars." Her full-time job, however, taught her concern skills that were critical to selling her own artwork, getting off the ground, and marketing herself equally an artist. Now she works full time on her art, selling her own artwork in multiple formats, from art prints to printed merch. She as well published a volume, Trust No Aunty, in 2017.
Ken Harman, curator and gallerist
Ken Harman is the man behind the art empire that includes Spoke Art, Hashimoto Contemporary, and publishing company Paragon Books. Together, these businesses stand for many global artists through physical galleries, online shops, and pop-up exhibitions. Unlike Maria, Ken didn't accept a take a chance to transition slowly at the start. When he was unable to secure a temporary pop-upward location for a curated show, he signed a two-year lease on a infinite. "I really didn't take whatever other options," he says. "I just pulled the trigger."
What's right for you: selling your own art or selling works by other artists?
There are two ways for how to sell your art: create or curate. True cat built her career on both by creating and selling her ain piece of work and representing the work of others in her boutique. Which 1 is right for you? Allow'southward explore the two avenues in this guide to how to sell artwork online.
As an artist, you lot are the creator, producing original fine art and/or reproductions of originals and selling directly to your customers or indirectly through a gallery, retail partner, or agent. Information technology'southward never been easier for artists to sell directly, with emerging creator tools popping upwardly seemingly every mean solar day. Depending on your mode and medium, choose a sales channel where your desired audience hangs out. This is arguably the easiest way to sell fine art online for many.
Maria runs her own online shop, where she sells prints and trade, eliminating the middleman and keeping her costs depression. Simply she too leans on relationships with experienced galleries for exhibiting and selling own artwork. If you're learning how to sell your art, note that galleries can expose your work to new audiences. They may also have access to resources and professionals to assistance promote, exhibit, handle, and ship artwork.
Curate
If you're not personally an artist merely you have a keen eye and a love of the art globe, yous can still get into the game of selling art as a curator. Some artists may be disinterested in marketing or figuring out the best way to sell art online and instead rely on gallerists, curators, and retail partners to handle this aspect of the business organisation. As a partner to artists, you brand a percent of the selling cost in exchange for your business knowledge and service.
There are several ways to work with artists to figure out the best fashion to sell art online for you lot—be it selling originals or prints to licensing works to be printed on merchandise or used in publication. "Almost galleries offering an industry standard 50% consignment split for original art," says Ken. "The creative person provides the artwork, nosotros exercise our best to sell it." Spoke also operates its own print shop, selling limited-run prints of works by the artists it represents—offer a wide range of price points for their fans.
What art to sell: originals or reproductions?
Equally an artist, you may choose to sell your art, reproductions of that piece of work, or both. The all-time way to sell art online will depend on the nature of your fine art and your chosen medium. Fine artists using classic mediums and selling at high price points may choose to only sell originals, for instance, while digital art, which tin can be reproduced without loss of quality, is great for prints and merch. However, most fine art created in 2D mediums have multiple options for generating unlimited sales on a unmarried work.
🎨 Consider the following options when determining the best way to sell your art online:
- Original art such equally paintings, drawings, illustrations (Note: you lot can sell both the original fine art likewise as prints of the aforementioned work.)
- Express- or open up-edition prints (framed, unframed, or prints on sheet)
- Digital downloads (desktop wallpaper, templates, print-at-abode art, etc.)
- Custom art fabricated to order from a customer asking or deputed past a business organization (Notation: Generally, this art would be one of a kind and not sold once more as a reproduction.)
- Merchandise (your art printed on hats, mugs, t-shirts, enamel pins, greeting cards, stationery, etc.)
- Repeat prints on fabric, wrapping paper, or wallpaper
- Licensing work to other brands or publications (bully for illustrators and photographers)
- Collaborations with brands (limited collection sold through the partner brand'due south store)
Some mediums, similar sculpture, are more hard to reproduce or use for merchandise applications—y'all may consider a different road if you're interested in the easiest way to sell fine art online. But for those impossible to scan and print, at that place are still ways to generate boosted income from a single design. For case, clay works may use the same mold to generate similar pieces, and 3D designs tin be created over and over with a 3D printer.
Reproductions of art: open or limited edition?
Reproducing art on t-shirts, mugs, or art prints ways that a single work can comport fruit indefinitely. If you're looking for how to sell artwork like paintings as prints, there are pros and cons. You tin can choose to sell an unlimited number of products (otherwise known as open edition). However, some galleries, like Spoke, opt for a limited edition model when you sell your art (there are only a certain number of prints produced) on many of the works they stand for.
The effect is much like that of a limited time offering—creating a sense of scarcity and urgency is an first-class marketing strategy. For Ken, however, the determination to limit print runs goes deeper. "We work actually hard to find things that are very special to sell. Things that are special should be treated like they're special," he says. While Spoke may exist able to make more coin selling prints as an open edition, the choice to limit them adds to the value of the fine art.
Express edition has its drawbacks, however. "A lot of the things that we sell have secondary market values," says Ken, meaning that express edition pieces may sell for inflated prices on the resale market place (recollect limited-edition sneakers) considering the need is high. To help minimize reselling, Spoke volition limit quantities of certain prints per customer. It's also built a blacklist of known resellers. "Making sure that the real fans are actually the ones who are able to go the things that nosotros sell is always a priority," Ken says.
How exercise you print art and choose printers?
Understanding how to sell your artwork comes downward to getting very friendly with a printer, whether that's your at-home inkjet or a company that handles the task for you. There are multiple options, from DIY to completely hands off, to help you sell art prints and other merch to your audience.
DIY printing
It's possible to start selling your own artwork by creating quality prints yourself with the high-quality paper, ink, and home office printer. As a new creative person, this method can continue costs low, only it's non the way to go if you want to know how to sell your fine art sustainably and then you can scale over fourth dimension. "In the beginning, I would print, package, and deliver by manus every single affiche that was ordered," says Maria. "At some point the volume became so much that I couldn't make time to draw. I was spending all of my days delivering and in transit." This method is usually limited to selling fine art prints on paper, but some specialty printers may allow you to impress on canvas paper or fabric designed specifically for this purpose.
Using a printing company
A local or online printing company can reproduce your work en masse and can even offer bulk discounts if you lot are press many of the same piece. This can be the best way to sell art online if you accept a small catalog of just a few works that you sell consistently and accept a upkeep to purchase inventory upfront. With this method of how to sell artwork online, you will even so exist responsible for your own packaging and aircraft.
Information technology's important that we are the last sets of eyes inspecting, packaging, and shipping the product to our customers.
True cat Seto, Ferme à Papier
While a print-on-need model for custom clients and orders is the best way to sell your art online for True cat, she often prints large batches for collection releases. In either example, the prints arrive at her studio first, rather than aircraft directly to the client. "It's important that we are the last sets of eyes inspecting, packaging, and shipping the product to our customers," she says.
Print on need
Impress on demand is the most easily-off and versatile of options and possibly the easiest way to sell art online, particularly if you lot plan to sell your work printed on merch like t-shirts or caps. Print-on-need companies generally integrate with your online store and permit you lot to upload your designs, which are then printed and shipped straight to each client when you receive an order. This is a great option if you want to know how to sell artwork on a budget, every bit there is footling upfront investment with no demand to buy equipment or inventory.
When the number of orders exceeded her chapters to print and ship work herself, Maria upgraded to using a print-on-demand company. "All I have to do is upload and let it practise the work for me," she says. "Now I can focus on actually creating the artwork and connecting with people."
💡 Tip: Before you lot first selling your own artwork this fashion, asking samples from the printer so you can inspect the colors and quality of the print. This is particularly of import if printed items will be sent directly to your customers.
How do you photograph and scan fine art?
Photographing and representing your products clearly and accurately is important for any online business. Without the ability to feel a product, customers need to get the all-time sense of what they're buying through articulate and detailed images. Selling art online is no exception.
"If you have a bad image of your work or the image doesn't represent the work accurately, you're going to have a harder fourth dimension selling it," says Ken. Or, yous'll exist stuck dealing with unhappy customers and processing returns.
Product photography when you lot sell your art is a lilliputian trickier than other products, and a basic low-cal setup may yet cause glare or colour irregularities. Consider hiring a professional person to shoot larger works or art with whatever iii-dimensional or glossy elements.
If y'all have a bad epitome of your work or the image doesn't correspond the work accurately, you're going to have a harder time selling it.
Ken Harman, Spoke Fine art
For second works, however, Ken recommends scanning every bit an affordable and constructive alternative to photography. Though his facility has a photography setup for shooting art, many artists submit their works to Spoke as scans because they need the digital file for their own archives anyway. "The nearly toll effective way to do that is to get a desktop scanner and browse the work in parts and run up it together digitally," he says. "If you've got a piece with a high-gloss coating or a resin, that's a little tricker, only for the bulk of works on canvas or paper, it'southward pretty easy."
If y'all're selling merch or other products that feature your art, the full general rules of product photography apply. Take clear shots from multiple angles as well as zoomed-in shots to show texture and detail. Lifestyle photos (your product in a scene) are neat for your home page and social media and help to show scale. Impress-on-demand companies often provide mockup images you lot can use on your product pages in lieu of or in addition to photography.
📚 Read more:
- Product Photography: DIY Guide for People on a Upkeep
How do you build your make as an artist or fine art curator?
As an creative person learning how to sell your artwork, your brand may evolve as a natural extension of your art. Your chosen style and medium will define you as an artist and you lot will naturally attract fans and buyers based on this alone. All the same, there are many decisions you will need to consciously brand when you outset to call back of yourself as a business organisation too as an creative person.
Considering art is a personal and sometimes emotional purchase, your story as an artist could be a gene in someone's conclusion to buy. And other business organization assets like packaging and site design should mirror or complement the visual artful of the work itself.
🎨 Ask yourself the following if you're interested in selling your own artwork:
- Do you create and sell art under your own name, a pseudonym, or a brand name?
- What's your brand story? How much of your personal story volition you tell?
- Exercise y'all have a mission, values, or a cause that you want to communicate through your brand?
- Outside of the fine art itself, what is the visual direction of the brand? What'due south the tone of your communication?
- What branding assets do you need? Fifty-fifty without graphic blueprint skills, yous can generate a logo with free tools.
The answer to these questions will help you build a ready of brand guidelines that volition dictate many of your decisions going forward: branding, website pattern, marketing materials, etc. If you somewhen scale your business, these guidelines will help you maintain make consistency equally you delegate tasks to staff or other partners.
In collaborating, I think it'due south of import to not just stay true to your brand, but to exist able to listen and exist proactive to whomever you are collaborating with.
Cat Seto, Ferme à Papier
For Cat, the causes closest to her heart are cardinal to her brand. While she is currently refocusing to work on themes that support the AAPI customs, this isn't the offset time she'due south made a statement with her piece of work. Ferme à Papier launched a Saving Faces collection highlighting the stories of women and underrepresented groups.
Cat'southward make values influence the types of projects she takes on with brands and clients. "In collaborating, I call back it's important to not only stay true to your brand," she says, "just to be able to heed and be proactive to whomever y'all are collaborating with."
📚 Read more than:
- How to Starting time Your Ain Brand From Scratch in vii Steps
- A Guide to Brand Storytelling [Free Worksheet]
How practice yous ready prices for your art?
How do you sell art online—and make coin doing it? Making a living as a working creative person is possible if you know how to value and price your work. Pricing art is challenging because it doesn't necessarily fit neatly into typical pricing strategies.
Pricing original fine art
The best fashion to sell art online and in person is to be profitable—and you have to price your art appropriately. If you're merely first to experiment with how to sell your fine art and don't have a widely known name in the art world, you can start with a simple formula to price your original art: your time and labour costs + material costs and other expenses + your markup (profit). For this method, you lot will demand to assign yourself an hourly wage. It is typical for artists to undervalue their time and work, specially at the beginning.
Knowing what your products represent and what y'all aren't willing to compromise are key components in driving decisions about pricing.
Cat Seto, Ferme à Papier
Where the formula above fails is that the value of fine art is subjective and non necessarily dependent on concrete details like cloth cost or labour hours. Famous artists tin fetch exponentially more than for a piece that has roughly the same creation costs as that of a new creative person. Check the market to compare your pricing to similar artists at similar levels and adjust accordingly.
Think that if yous are selling through a gallery, that business volition normally take half of the final selling price. You lot can normally work with gallerists, who are experts at valuing and pricing art, to prepare a price that makes sense for you, the gallery, and the market.
Pricing art prints
Selling art prints or other types of reproduction can follow a more simple pricing formula: the cost of press + your cost to sell and market place the print + your markup. Your markup may exist on a calibration depending on whether you sell open- or limited-edition prints.
"Knowing what your products represent and what you lot aren't willing to compromise are key components in driving decisions about pricing," says Cat. For her, printing on sustainable paper was a must-have, even though it would drive up material costs and ultimately the retail price. Communicating these decisions to the customer is important, especially if your prices are higher than average.
📚 Read more than:
- How to Price Your Production: What Yous Need to Know About Pricing Before You Launch
- The Price Is Correct: xiii Strategies for Finding the Platonic Toll for Your Products
- Product Pricing: 5 Steps to Set Prices For Wholesale and Retail
How exercise you lot sell fine art online with your ain ecommerce shop?
The best way to sell your art online is through your ain ecommerce store. First, take a few minutes to create your store. At this point, y'all can gear up it upward as a trial and tinker with information technology for two weeks earlier committing. You've already done a lot of the piece of work if y'all've established make guidelines, pricing, and business model (originals, prints, or merch)—this role is simply associates.
Become started selling art online and attempt Shopify gratis for 14 days
Store design and themes
When setting up your online art store, choose a Shopify theme that lets your art breathe–big images and lots of white/negative space. Themes are like templates that you lot build upon, layering in your own images and re-create, and tweaking colors and layout to suit your business.
🎨 Some of our theme picks for selling art online:
- Narrative (free) is a theme for storytellers, allowing your artist persona to live front and middle.
- Editions ($) is an airy theme that gives bold artwork the breathing room it deserves.
- California ($$) is a clean theme that lets your fine art exist the star. It's swell for large collections.
- Highlight ($$) is a bold theme with slideshow and parallax scrolling features that are swell for visual storytellers.
- Artisan ($$) is an ideal theme for artists who sell custom work and commissions.
Shopify is the easiest way to sell art online. It's designed and so anyone can gear up a custom online store with no coding or pattern skills necessary. Nonetheless, if you're interested in customizing your theme even further to adapt your business, consider hiring a Shopify Expert to assist you with blueprint or development piece of work.
📚 Read more:
- Best Ecommerce Website Designs: 27 Exceptional Sites
Apps for art stores
The Shopify App Shop is packed with apps that plug directly into your online shop to solve specific hurting points, add unique features, and help you run your store more effortlessly—allowing you to focus on the creative aspects of the business.
🎨 App suggestions to help sell your art online:
- Print-on-demand apps. If you sell your artwork via prints and merch, apps like Creativehub, Printful, or Printify can sync with your store, taking the burden of shipping and fulfillment out of the equation.
- Gallery apps. An app like POWR Image Gallery can feature past or out-of-stock works, serving as a portfolio or full catalog of your piece of work for galleries or brands looking to partner with yous.
- Social marketing apps. Every bit a creator, you may lean toward visual social media platforms like Instagram to help market your products and build an audience. Keep site content fresh with an app similar Instafeed that pulls Instagram images into a gallery on your site.
- Product page apps. If you're offer a specific piece of artwork with overlapping options (size, frame or no frame, paper type, etc.), use an app like Bold Product Options to layer item variants.
📚 Read more:
- The 27 Best Costless Shopify Apps for Your Shop
Where can y'all sell your art online?
What's the all-time place to sell art online? Aside from your own online shop, it's the identify where your ideal customer is already hanging out. If you have amassed a following on a particular social channel, for example, that might be a great place to start.
Where to sell your art online:
- Online marketplaces like Etsy or eBay tin plug directly into your online store, assuasive you to sync sales and accomplish wider audiences.
- Social selling channels let you sell straight to fans who are already following you on their preferred platforms. Create customizable storefronts on Facebook and Instagram that integrate with your Shopify store.
- Wholesale to other online boutiques and galleries. Yous can browse wholesale markets like Handshake to notice compatible retailers that want to sell your fine art.
True cat now sells her work through multiple channels, but she cautions to commencement slow if you're simply learning how to sell artwork. "Having multiple avenues came every bit an evolution to what first began equally a wholesale business organization," she says. While her retail channel is on suspension for the moment, she now sells direct to customer and works on custom projects for clients and brands in addition to her wholesale concern. "If I had tried to balance all of these from the onset," she says. "I believe I would have been overwhelmed."
Gallery exhibitions, pop-ups, and offline events for selling art
How to sell your artwork isn't limited to online—yous can sell via concrete retail too. Considering Maria works ofttimes in traditional mediums, much of the impact of the texture and scale of her work gets lost digitally. "It's actual physical work, so when nosotros exercise exhibits, you lot can walk into a gallery and run into that I'one thousand a real person that has technical skills that can practice paintings and large scale installations," she says. Artists can too connect with fans and notice new audiences past taking work offline. You can employ in-person experiences to bulldoze people back to your online store.
🎨 Consider the post-obit when selling your own artwork:
- Partner with a gallery to exhibit work.
- Look into local art markets and events, and gear up a sometime or semi-permanent booth.
- Consign or wholesale with art, gift, or lifestyle retail stores, or ready a small pop-up within an existing store.
- Open your studio to the public when you launch your website, or keep consistent weekly open up-studio hours to invite fans into your process.
- Run a pop-upwardly store (partner with other artists to reduce costs).
- "Lend" or consign work for décor to emerging retail businesses like cafés in commutation for the exposure.
Before Ken opened his permanent gallery, he dabbled in pop-ups as a means to build his reputation as a gallerist and validate the business organization idea, but has never let become of the physical part of the business. For those selling original works, some chemical element of in-person experience is critical, says Ken. "It'due south very rare to find a successful art gallery that functions entirely online."
All the same, advances in technology like 3D and AR for online stores and the dispatch in digital experiences brought on by the pandemic may marker large changes for the art world in the futurity. It's important to follow consumer trends while you learn how to sell your art and grow your business.
Tin you piece of work with galleries to sell your fine art?
Yes, you lot can work with galleries to sell your art on your behalf. If you lot're not interested in how to sell your artwork yourself and instead prefer having your art represented by a gallery—or even in addition to selling prints on your own site—in that location are a few dos and don'ts:
✅ Practise check out the gallery'southward social media accounts. "If you take more than followers than that gallery does or that gallery doesn't accept a lot of followers, that may give you pause," says Ken. A gallery should be able to give yous a wider exposure than you can become yourself.
❌ DON'T approach a gallery via social media. "You'd be amazed at how many people endeavour to submit to us via Facebook Messenger or tag usa in a mail service on Instagram and ask the states to look at their work," says Ken. "While social media is a major focus for us, that'south but non a very professional way to come beyond if you're an creative person."
✅ Do your research and contact merely those galleries who represent piece of work in line with your own mode. "Yous tin't sell street fine art to somebody who collects impressionism," says Ken.
❌ DON'T cede quality for quantity. "It'southward frustrating when an artist who's hoping to catch our attention tags united states and 20 other galleries all in the same post." Select the meridian few galleries that you want to work with most and send individual outreach to each.
✅ DO your homework. "Find the name of the director or the curator for the gallery," says Ken. "Beingness able to personalize an email is a great commencement footstep in that process."
How do you market place your art store?
Many artists like Maria started on social media every bit the best way to sell art online, growing a following commencement before launching a store and monetizing their work. The aqueduct where y'all've gained the most traction in the beginning is a natural place to spend your free energy and marketing dollars first.
🎨 More than ideas to go traffic to your site—and make sales:
- Run paid ad campaigns on platforms similar Google or Facebook.
- Invest in organic social by producing consistent content and engaging with fans and art communities frequently.
- Run contests or offer exclusive discounts to social followers (bonus: utilize these to help build your electronic mail list).
- Reach out to influencers and press when you launch your site or a new collection. As you scale, you may opt to outsource to a PR business firm.
- Apply content marketing to bulldoze organic traffic. Use your expertise to create content effectually art, how-tos, backside the scenes, etc., either through a blog, vlog, or podcast.
- Larn about SEO to aid improve your store's discoverability.
- Drive exposure with offline marketing. Participate in fine art shows and markets or work with a gallery to expand your reach to new, larger audiences.
📚 Read more:
- Increase Website Traffic: 20 Low-Price Ideas
- SEO Checklist: How to Rank a New Website
- Authenticity Sells: A Beginner's Guide to Marketing on TikTok
- Press Kits: How to Create A Hype Media Kit
How do you lot package and ship fine art?
As art is visual, you lot should pay attention to the smallest details, downwardly to how your art is packaged and shipped. Art that arrives undamaged is the bare minimum—give your customers an experience that matches the quality and care you put into your work. Equally art tin be frail, follow these guidelines for ensuring your piece of work arrives safe and sound.
DIY shipping fine art
If you lot are shipping original fine art, or elect to ship prints and canvases yourself, rather than through a print and fulfillment company, take extra precaution with your packing. Larger prints and posters are best shipped in cardboard mailing tubes, and smaller prints in rigid cardboard mailing envelopes. Use glassine (a h2o and grease-resistant paper) or clear cellophane sleeves to protect prints within the packaging. Remember: the best way to sell your art online is to brand sure information technology arrives in mint condition as a bare minimum.
Shipping expensive and oversized original artwork
Framed works and canvases crave additional precautions—they're certainly not the "easiest" way to sell art online in terms of shipping. Packaging supply shops offer packing and shipping materials like cardboard corners and specialty box sizes designed specifically for art.
If you lot're shipping original piece of work to a gallery or art collector, there are means to cutting costs. "The price to transport an oversized painting that's stretched on a canvas can be pretty substantial," says Ken. "Sometimes what we do is unstretch a canvas, roll it in a tube, and ship it that way, which dramatically lowers the freight costs. Then we can take the canvas stretched locally."
Shipping art directly with print on need
The easiest way to manage shipping is to non manage information technology at all. If y'all opt to sell prints or merch only, your press, order fulfillment, and shipping tin can all exist managed by your print-on-demand partner. They are able to access smashing shipping rates due to volume and partnerships with carriers.
Aircraft insurance for fine fine art
Insurance is of import when shipping original works, as a lost or damaged bundle can't exist replaced. Many standard carriers offering fairly bones insurance on near packages, and if you lot sell your fine art yous should wait into the specific extra coverage costs and limitations of each carrier'due south insurance offerings.
If you're selling your ain artwork at loftier price points, Ken takes additional measures to ensure the safety of the work. "Shipping anything worth more than than a 1000 dollars is definitely tricky," he says, and suggests that artists look into using a private freight company or a carrier that specializes in fine art handling, despite the higher costs.
📚 Read more than:
- Shipping & Fulfillment 101: A Step-By-Step Guide for Getting Your Products to Your Customers
Plagiarism problems and copyright protection when selling art
Creative person Tuesday Bassen waged war on copycats—big chain stores who ripped off her original designs—by hiring a lawyer and taking her story to the media. Nonetheless, both Maria and Ken say copycats and plagiarism are only an unfortunate reality of doing business. Maria took legal activeness only once, before shifting her perspective. "At the end of the 24-hour interval, information technology took me my whole life to larn how to do this," she says. "If somebody is copying me, they're going to have to sit downwardly and eventually learn for themselves, because sooner or subsequently they're going to run out of ideas."
It'due south a sign that I'm inspiring others and that what I'chiliad doing is correct because they wouldn't copy me otherwise.
Maria Qamar, Hatecopy
Maria takes Hatecopy's copycats every bit an indication that she's on to something."Information technology's a sign that I'k inspiring others and that what I'm doing is right because they wouldn't re-create me otherwise," she says, "I'm not offended or bothered by it anymore."
For galleries that represent multiple artists and sell art online, copycat websites are a consistent problem. "Nosotros exercise have an event with various online sites only bootlegging what we practise," says Ken. "Information technology's part of the way the globe works, unfortunately. Nosotros exercise our best, but information technology happens."
While copycats may be a reality, artists and businesses have legal recourse and should seek the advice of a copyright lawyer to help protect intellectual belongings before infringement happens.
The artist every bit an entrepreneur
For many entrepreneurs, the best manner to sell art online is from whatever space you already take—not some expansive warehouse or inviting storefront. Cat started her art business from a spare bedroom. Whether it's a basement or a kitchen table or a invitee room, it tin can piece of work as your launching pad. In this phase of your business, you lot'll wearable all the hats: creator, marketer, packer, shipper, spider web designer, and client service rep.
Cat describes this time in her ain journey as lean and humbling. "It gave me assurance of knowing every aspect of my concern inside and out," she says, "including its strengths and weaknesses."
You could know everything about business and you could know everything about art, but information technology's the combination of both that actually makes a successful brand.
Maria Qamar, Hatecopy
Thinking of yourself as an entrepreneur right from the showtime volition be crucial to your success. You may stumble as a creative to acquire the business organization aspects, but they volition ultimately help y'all abound and scale. Eventually, you can delegate and automate, allowing you to focus on what you practice best: making cute things.
"Yous could know everything about business and you could know everything about art, but it's the combination of both that really makes a successful make," says Maria. "I am obsessed with creating that harmony."
Characteristic analogy past Pete Ryan
Selling art online FAQ
What is the all-time style to sell art online?
The best mode to sell art online is by edifice your own branded ecommerce site with a platform similar Shopify. Yous can also sell your piece of work on a crafts and fine art marketplace like Etsy or on social media platforms like Instagram and Facebook Shops. Empathize where your target customers like to shop to observe out the best identify to sell your art online.
Is selling art online assisting?
Yes, selling art online can be profitable if y'all're intentional about your pricing and marketing strategies. Selling art online has become more accessible with platforms like Etsy and Facebook, which enable ecommerce. Note: When you sell on your own online store congenital with a platform like Shopify, you don't have to pay marketplace fees.
How can I sell my original art online?
Selling original art online is withal possible through your own branded website. Price point for original fine art will exist much higher, so information technology's of import that you build a potent, loyal audience for your work. Diversifying your sales channels, like also working with a gallery, will help you broaden your exposure every bit an artist.
What art sells the virtually?
This is a catchy question considering art is very broad and subjective. Selling prints of your work can exist very assisting because you can go along to generate income from a single piece. Lower price points (versus original art) mean you likely tin can sell more volume. Curators should follow trends in fine art and design to help understand what art collectors and potential customers are buying, then work with artists that have loftier success potential. Every bit a creator, y'all should lean into the style that yous practice best and build a following from there.
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Source: https://www.shopify.com/blog/211990409-how-to-sell-art-online
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